The Law Of Attraction (LOA)

The Law Of Attraction - Know the rules!

The Law Of Attraction (LOA) is a New Thought concept that has captured the interest of many people. Today there is simply no way of not coming across personal development material making a reference to it – especially, if you are currently and actively pursuing some kind of goal or success in your life.

Movies like "The Secret" (2006) and books like "Think And Grow Rich" by Napoleon Hill popularised the concept even further.

If you are currently doing research into what it is and whether it can help you become successful, two of the top questions that brought you to this article might be:

  • Is the Law Of Attraction real?
  • And how do I use the Law Of Attraction?

In this article we are going to cover where the idea originated from and what the underlying principles behind it are.

What Is The Law Of Attraction?

The term "Law Of Attraction" first appeared in a book written by Helena Blavatsky, in 1887, called "Isis Unveiled: Secrets of the Ancient Wisdom Tradition."

New Thought authors such as Prentice Mulford started using the term by the nineteenth century and by the twentieth century, famous authors like Napoleon Hill and his best-selling book, "Think And Grow Rich," popularised the concept.

The Law Of Attraction is a concept based on the ideas that all thought is made up out of energy and that all energy in the Universe is interconnected and governed by consistent rules. According to its proponents, it then logically follows that like-energy will attract like-energy.

Thus, for instance, keeping your mind filled with positive thoughts (in terms of energy) will attract other positive thoughts. However, the opposite is also applies: negative thoughts will attract negative energy and eventually, negative events will manifest into your life.

According to those who pioneered the concept, the Law of Attraction is said to be applicable to multiple areas of life, most notably:

  • Health,
  • finance,
  • relationships
  • and ambition.

How Do I Use The Law Of Attraction?

All this talk of "positive thinking" is sometimes easier said than done. When life challenges you, sometimes it is difficult not to focus on the things or events that are messing with you – even if it is not what you really want in life. We are all just human, after all.

That is where changing your thought patterns (not just your thoughts) can really help you. The idea is to get into the habit of reminding yourself to get out of the negative slump – in other words, programming your subconscious to trigger an alarm to remind you to start focusing on what you want, instead of what you do not want.

There a various techniques that you can use to programme your mind, including visualization and affirmations.

  • Visualization

    Visualization involves developing a scripted "movie" in your mind’s eye, that includes and focuses on elements of what you want to achieve. You actually need to take time to make it as vivid as possible, in order to be able to recall it for as long as you need to.

  • Affirmations

    Affirmations are "mantras" or pre-determined phrases stating what you want to achieve. The idea is to state what you want as if it already exists at present. For instance, "I am fit, toned and healthy," even if you might not fit that description at the time.

The key to these techniques is repetition – repeatedly doing them over and over until it becomes effortless – until they become part of your daily thought-process or programming.

Think of them as a "rubber band;" the one end is attached to you and the other end is attached to your goal. In the beginning the band is stretched to its limit, however over time it naturally wants to bring its two end-points closer together.

Even if you do not believe the more esoterical ideas behind the Law of Attraction, at the very least, programming yourself to achieve what you want to achieve will prove useful in aiding you to take action in that direction.


Whether you agree with New Thought concepts or not, the Law of Attraction can still be applied to your life. The fact is that all of us operate daily using a pre-defined programme that we have developing, bit by bit, through-out our lives.

Changing that programming will at the very least a boost our performance and at the very most attract that which we are looking for – and somewhere in the middle, we will enjoy doing it.

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